New EU Packaging Rules Will Require Businesses to Review Packaging Compliance

Entry into force: 11 February 2025
General application date: 12 August 2026

The EU’s New Approach to Packaging

The EU Packaging and Packaging Waste Regulation (PPWR) introduces a new framework designed to reduce packaging waste, improve recyclability and encourage more sustainable packaging throughout the European market.

The Regulation applies to virtually all packaging placed on the EU market, regardless of the material used or where the packaging originates. It establishes requirements covering packaging design, composition, labelling, recyclability and waste reduction, while also introducing new obligations for businesses involved in the supply chain.

The overall objective is to reduce the environmental impact of packaging and support the EU’s transition towards a more circular economy.

Reducing Unnecessary Packaging

One of the most talked-about elements of the PPWR is the requirement to minimise unnecessary packaging.

By 2030, certain types of packaging, including transport and e-commerce packaging, will be subject to limits on empty space. The Regulation aims to reduce oversized packaging and excessive use of fillers such as paper, foam and air cushions.

This change is expected to have a significant impact on online retailers, fulfilment centres and manufacturers that currently rely on standardised packaging sizes. Businesses may need to review packaging dimensions, protective materials and packing processes to ensure that packaging is proportionate to the products being shipped.

The intention is not only to reduce packaging waste but also to improve transport efficiency and lower emissions associated with distribution and logistics.

Recyclability and Material Requirements

The PPWR also places greater emphasis on packaging recyclability.

Packaging will need to be designed with recycling in mind, ensuring that materials can be collected, sorted and recycled effectively once they become waste. Businesses should expect increasing scrutiny of packaging materials, mixed-material packaging and design features that may hinder recycling processes.

In addition, manufacturers and packaging suppliers will need to consider the presence of substances that could have negative impacts on human health or the environment.

What Businesses Should Be Doing Now

Although many requirements will apply from August 2026, businesses should begin preparing as early as possible.

Key actions may include:

Reviewing existing packaging designs and specifications
Assessing packaging size and material usage
Obtaining information and declarations from packaging suppliers
Evaluating recyclability performance
Identifying responsibilities within the supply chain
Reviewing packaging-related registration and reporting obligations
Establishing technical documentation to demonstrate compliance

For many organisations, the greatest challenge may not be redesigning packaging itself but creating and maintaining the evidence needed to demonstrate compliance.

Early Preparation Can Reduce Future Costs

The PPWR is expected to drive innovation in packaging design and encourage greater use of right-sized packaging solutions, recyclable materials and improved packaging management systems.

Businesses that begin assessing their packaging now will be better positioned to manage future compliance requirements, minimise disruption and identify opportunities to reduce both packaging waste and operational costs.

How We Can Help

Authorised Rep Compliance Ltd and Product Compliance Support Ltd can assist businesses with:

PPWR compliance reviews
Packaging minimisation assessments
Recyclability assessments
Technical documentation preparation
Packaging compliance checklists and templates
Declaration of Conformity support
EU Authorised Representative services

For further information about packaging compliance and regulatory obligations, please contact us at info@pcscompliance.co.uk.

Further PPWR Resources

Article Date: 12 May 2026