GPSR: Key Obligations for Economic Operators in Distance Selling

In the fast-growing field of distance selling, especially through online platforms or other remote channels, economic operators must adhere to several crucial obligations to ensure compliance with EU regulations and protect consumer interests. These responsibilities, as outlined in Article 19 of the General Product Safety Regulation, are vital for maintaining transparency and trust in digital commerce.

First, any product listed for sale online must clearly present the manufacturer’s name, registered trade name, or trademark. Additionally, the manufacturer’s postal and electronic contact addresses must be included to allow consumers to reach out if necessary.

For manufacturers not based within the European Union, it is mandatory under Article 19 of the General Product Safety Regulation to appoint an authorised representative in the EU. This representative serves as the responsible point of contact within the EU, ensuring that the manufacturer meets all regulatory requirements. The product offer must include the name, postal, and electronic addresses of this authorized representative, as required by Article 16(1) of the relevant Regulation or Article 4(1) of Regulation (EU) 2019/1020.

Moreover, each product must be clearly identifiable with detailed information such as an image, type, and any other relevant identifiers. This information is essential for consumers to confirm that the product matches its description and make informed purchasing decisions.

Additionally, all required warnings or safety information must be affixed to the product, its packaging, or included in accompanying documents. This information should be provided in a language easily understood by consumers in the Member State where the product is offered.

Given the complexity of these regulatory requirements, it is advisable to consult with experts in CE Marking and product compliance. Professional advice helps ensure that all legal obligations are fulfilled, reducing the risk of non-compliance and enhancing consumer protection.