GPSR Update: Online Retailers Must Ensure Manufacturer Transparency and Appoint EU Safety Representatives

Significant changes to the General Product Safety Regulation (GPSR) are set to take effect in December 2024, introducing new requirements for businesses selling products online. Sellers will be required to clearly provide the manufacturer’s physical address to increase transparency and enhance product safety. Additionally, if the manufacturer is located outside of the EU, sellers must designate an EU based Authorised Representative for CE Marking to address any safety concerns.

These regulatory changes aim to ensure higher levels of consumer protection and accountability for products sold online within the EU market. Businesses are advised to prepare for these obligations to avoid potential fines. For a more detailed overview of these new requirements and the roles of economic operators, read our in-depth article GPSR: Key Obligations for Economic Operators in Distance Selling on this site.

For expert guidance and services on CE Marking and meeting the new EU General Product Safety Regulations get in contact with Product Compliance Support today.